Archive · 1 Oct 2025
Peloton Revamps Hardware, Raises Prices to Recover from Slump
Peloton, the company that makes exercise bikes and treadmills, is updating its products to try and get more people interested.
They've updated their Bike, Tread, and Row machines with features like swivel screens, faster processors, and improved sound.
They also created Peloton IQ, a system that provides personalized workout plans.
Along with the new features, Peloton is also increasing prices on their hardware and subscription plans.
The company hopes these changes will help them get back on track after a period of struggling.
Peloton updated its hardware lineup, including the Bike, Tread, and Row models.
New products include Swivel Screens, faster chips, improved audio, and upgraded WiFi/Bluetooth.
Premium models feature a camera for movement tracking, personalized guidance, and voice control.
Prices have increased for both hardware and monthly subscription memberships.
These moves aim to help Peloton recover from a multi-year slump, after staff cuts and forecasted revenue drops.
- Who
- Peloton Interactive Inc.
- What
- Revamped its hardware and increased prices.
- When
- Announced on Wednesday
- Where
- New York-based fitness technology company.
- Why
- To help the company recover from a multi-year slump.
- Key Changes
- Updated Bike, Tread, and Row models with swivel screens, faster chips, and AI features.
- New AI System
- Peloton IQ provides personalized guidance, insights, and coaching plans.
- Price Increase - Bike
- $1,695 (up $150) and $2,695 (up $200).
- Price Increase - Tread
- $3,295 (up $300) and $6,695 (up $700).
- Price Increase - Row
- $3,495 (up $200).
- All-Access Membership
- Increased to $49.99 per month.
- App Membership
- Increased to $28.99 per month.