PVR INOX Launches India's First Holographic Advertising Platform

PVR INOX and Ikonz Studios have teamed up to bring something really cool to movie theaters in India.

They've created a special technology that makes 3D holograms of famous people and brands.

These holograms can talk to you and make ads more fun and memorable.

Right now, you can see them in a few theaters in Delhi and Mumbai, but soon they'll be in many more places across the country.

One of the first holograms was of a famous actor, Amitabh Bachchan, promoting a bank.

This new way of advertising is meant to make watching ads in theaters more exciting and engaging.