Archive · 28 Oct 2025
Heritage Foods Acquires Get-A-Way Ice Cream Brand Stake for ₹9 Crore
A dairy company named Heritage Foods is buying a big part of Get-A-Way, which makes healthy ice cream.
Heritage Foods is paying ₹9 crore to own 51% of Get-A-Way.
Get-A-Way's ice cream is made with protein and no added sugar, targeting health-conscious consumers.
Heritage Foods will help Get-A-Way grow and sell its products in more places.
Get-A-Way's current owners will still run the business.
Heritage Foods might buy even more of Get-A-Way in the future.
This is part of Heritage Foods' plan to offer more types of healthy food products.
Heritage Foods acquired a 51% stake in Peanutbutter and Jelly Pvt Ltd.
The acquisition cost ₹9 crore.
Peanutbutter and Jelly owns the Get-A-Way ice cream brand.
Get-A-Way specializes in high-protein, no-added-sugar ice cream.
The remaining 49% will be held by existing promoters.
- Who
- Heritage Foods Ltd acquired Peanutbutter and Jelly Pvt Ltd, the owner of Get-A-Way.
- What
- Heritage Foods acquired a 51% stake in the company for ₹9 crore.
- When
- The acquisition is expected to be completed within 45 days. The deal was announced on Monday, October 27, 2025.
- Where
- Mumbai-based company Peanutbutter and Jelly Pvt Ltd
- Why
- To expand into the healthy desserts market and strengthen its market presence.
- Acquisition
- 51% stake in Peanutbutter and Jelly Pvt Ltd
- Acquired Company
- Peanutbutter and Jelly Pvt Ltd, owner of Get-A-Way
- Acquirer
- Heritage Foods Ltd
- Price
- ₹9 crore
- Get-A-Way Products
- High-protein, no-added-sugar ice creams and desserts
- Get-A-Way Revenue (FY24)
- ₹14.80 crore
