Archive · 15 Aug 2025
Mahindra Outlines SUV Strategy with New Platform and Models
Mahindra is planning to release new SUVs starting in 2027, using a new platform called NU_IQ.
These SUVs will be sold in India and other countries.
The new platform can use gasoline, diesel, or electric power.
The company is investing a lot of money to make this happen.
They aim to make these new cars with the latest technology and features for both younger and older people.
Mahindra showcased its future SUV strategy, including the NU_IQ platform and concept SUVs.
Four new concept SUVs (Vision.S, Vision.T, Vision.SXT, Vision.X) are planned for launch starting in 2027.
The NU_IQ platform will support petrol, diesel, and electric powertrains.
Mahindra plans to expand into both Indian and international SUV markets.
The company has committed a Rs 27,000 crore investment for its automotive business.
- Who
- Mahindra, the SUV specialist.
- What
- Mahindra unveiled plans for new SUVs and market expansion.
- When
- Planned for launches starting in 2027.
- Where
- Targeting Indian and international markets.
- Why
- To strengthen its presence in the SUV market with new technology and features.
- New Platform
- NU_IQ
- SUV Concepts
- Vision.S, Vision.T, Vision.SXT, Vision.X
- Launch Year
- Starting 2027
- Powertrains
- Petrol, Diesel, Electric
- Investment
- Rs 27,000 crore (2025-2027 cycle)
- Production Capacity
- 240,000 units annually
Sources
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On Independence Day, Mahindra Drives Into Future By Unveiling 4 Bold SUV Concepts Based On All New NU.IQ Platform
