Reliance's Tira Launches South Korean Dermo-Cosmetic Brand Dr. Melaxin in India

Reliance Retail's beauty platform, Tira, has launched Dr. Melaxin, a South Korean dermo-cosmetic brand, in India.

Dermo-cosmetics are products that sit between prescription dermatology and regular skincare, focusing on specific skin concerns with clinical backing.

The Indian skincare market is growing rapidly, with a 13% increase in value in 2025, driven by demand for clinically proven products.

Dr. Melaxin's products, like the Peel Shot range, target issues such as pigmentation and skin aging.

Both pharmaceutical companies and beauty retailers are expanding in this market, offering consumers a variety of options.

The launch aims to provide Indian consumers with access to science-backed skincare solutions.