Archive · 24 Sep 2025
Digital Ad Impressions More Than Double in First Half of 2025
Imagine you're scrolling through your favorite apps and websites.
You've probably noticed a lot more ads lately!
Well, a recent report shows that the number of ads you see online more than doubled in the first half of 2025.
This increase is thanks to companies selling things online, social media platforms, and even traditional businesses trying to reach people digitally.
Instagram is the most popular place for ads, with the majority of them appearing there.
The services sector placed the most digital ads.
This means your screens, especially Instagram, will have more advertisements.
Digital ad impressions more than doubled in the first six months of 2025.
E-commerce and social media are major drivers of this growth.
Instagram accounts for 63% of total ad impressions.
The services sector leads in digital advertising, with 45% of impressions.
Over 1.1 lakh standalone advertisers are using digital platforms.
- Who
- Advertisers and consumers
- What
- Digital ad impressions more than doubled in the first half of 2025.
- When
- January to June 2025
- Where
- Online platforms
- Why
- Growth driven by e-commerce, social media, and new advertisers investing in digital advertising.
- Key Metric
- Digital ad impressions more than doubled
- Time Period
- January to June 2025
- Top Platform
- Instagram (63% ad share)
- Leading Sector
- Services (45% of impressions)
- Advertisers
- Over 1.1 lakh standalone advertisers
- Top Advertiser
- Adobe Software India
- Dominant Ad Format
- Display ads (90% impressions)