Archive · 17 Aug 2026
BMW used-car sales jump 54% as luxury buyers seek value
BMW sells cars in India, and it has two kinds of sales: brand-new cars and used cars that BMW checks and fixes up.
In the first half of 2026, sales of these checked used BMWs went up by 54 percent.
That is a very big jump.
The whole luxury car market only grew by about 4 percent.
Many people buying used BMWs are buying a luxury car for the very first time.
They include young workers, people who started their own businesses, and businessmen.
A two- or three-year-old BMW costs less than a new one, so it is a cheaper way to get a luxury car.
BMW also gives a warranty and service package, which makes people feel safer about buying a used car.
BMW raised prices for new cars three times this year, so used BMWs look like an even better deal.
The most popular used BMWs are the X1, 3 Series and 5 Series.
BMW is also getting ready to sell used electric BMWs in a few years.
BMW's certified pre-owned car business grew 54% in the first half of 2026, far outpacing the luxury car market's roughly 4% expansion.
BMW Group India sold 9,075 cars in H1 2026, up 17% year-on-year, its highest-ever first-half performance.
Most pre-owned buyers are first-time luxury customers, including young professionals, start-up entrepreneurs and businessmen.
Three BMW India price increases this year, driven by foreign exchange and rising logistics costs, widened the gap between new and certified pre-owned models.
BMW plans to expand its retail footprint from 40 cities to around 50 cities within a year and expects used-EV volumes in two to three years.
- Who
- BMW Group India, led by president and CEO Hardeep Singh Brar, and first-time luxury buyers including young professionals and entrepreneurs.
- What
- BMW's certified pre-owned car sales grew 54% in the first half of 2026, with total H1 sales of 9,075 cars.
- When
- First half of 2026.
- Where
- India.
- Why
- Rising aspirations of young Indians, high trust in certified pre-owned BMWs, and price increases that made used models more attractive.
- Company
- BMW Group India
- Pre-owned sales growth
- 54% in H1 2026
- Total H1 2026 sales
- 9,075 cars (up 17% year-on-year)
- Luxury market growth
- Around 4%
- Top pre-owned models
- X1, 3 Series, 5 Series
- Retail footprint
- 40 cities, expanding to about 50 within a year
- Price increases in 2026
- Three
- Used-EV timeline
- Meaningful volumes expected in 2-3 years