WhatsApp Business in India: Rapid Growth, Challenges

WhatsApp for Business is booming in India!

Many businesses, especially small ones, use it to connect with customers and manage orders.

They are also helping the government by offering services like metro tickets and access to citizen services through chatbots.

WhatsApp Pay, their payment feature, is growing too.

However, there are some limitations like restrictions on bulk messaging, limited features for multiple agents, and concerns about data storage, which could hamper further growth.

Companies like Telegram, Gupshup and Zoho Arattai are beginning to compete with WhatsApp Business in the market.