Archive · 5 Dec 2025

OTT Platforms Dictate Film Production in India

OTT Platforms Dictate Film Production in India

In India, streaming services like Netflix and Amazon Prime are now playing a big role in how movies are made.

Filmmakers are making sure they have deals with these platforms before they start a movie, so they don't lose money if the movie doesn't do well in theaters.

This means the platforms get to decide things like when the movie comes out and even how much the movie is worth.

A famous actor named Dulquer Salmaan recently shared that his movie had a hard time getting a deal with a streaming service because the main actors didn't have enough screen time.

This has some people worried that the streaming services might be taking too much control over movies and that it could hurt the fun of going to the theater to watch films.

Sources