11 months ago
URBAN Charts Pan-India Growth with Affordable Lifestyle Tech
URBAN, a tech company, is growing fast, starting from one store in Chennai and now having over 12,000 outlets in South India.
They make affordable gadgets like smartwatches and speakers.
Now, they are moving into West and North India, aiming to have around 3,000 places where you can buy their products soon.
They focus on making tech that's useful and stylish without costing too much, and they want to be a brand everyone in India knows, offering tech that fits easily into daily life.
URBAN has grown from one store to over 12,000+ retail outlets in South India.
The company plans to expand into West and North India.
URBAN focuses on lifestyle-driven technology and aims to make smart devices affordable.
Smartwatches have been a focus area, with URBAN maintaining growth.
URBAN is expanding into home entertainment and personal wellness devices.
- Who
- URBAN, a consumer tech company.
- What
- URBAN is expanding across West and North India.
- Where
- West and North India.
- When
- Over the next year.
- Why
- To make smart, affordable devices accessible to every Indian household.
Key facts
- Company
- URBAN
- Co-founder
- Aashish Kumbhat
- Outlets (South India)
- 12,000+
- Expansion Target
- West and North India
- Product Focus
- Lifestyle-driven Technology
- Expansion Timeline
- Next Year
- Expansion Goal
- 3,000 Touchpoints
Quotes
Mr Aashish Kumbhat
Co-founder of URBAN
“Instead of focusing solely on price competition or providing features that may not truly be useful but are just optically premium, we focus on understanding what customers truly need and delivering that in a smart way.”
thehansindia.com
“For example, in smartwatches, we focus on core features everyday people care about such as health tracking, design, battery life without unnecessary functionalities that simply look good on paper.”
thehansindia.com
