Archive · 30 Jan 2026
India Reads Aloud Campaign Launches
India Reads Aloud is a new campaign to get kids excited about reading.
Important people and regular citizens will read children's books out loud in videos.
The goal is to help kids love books and improve reading skills.
The campaign starts on January 29, 2026, during a special week for reading aloud.
Three women started this project to make reading fun for all kids in India.
India Reads Aloud (IRA) is a nationwide campaign to promote reading among children.
The initiative features a video series of children's storybooks read aloud by diverse individuals.
Spearheaded by the Turning Pages Foundation, founded by Bunty Pai, Madhuri Pai, and Nayana Pai.
The campaign will launch on January 29, 2026, during World Read Aloud Day week.
Aims to address India's foundational literacy challenge through joyful reading.
- Who
- Turning Pages Foundation, Bunty Pai, Madhuri Pai, Nayana Pai
- What
- Launch of India Reads Aloud campaign
- When
- January 29, 2026
- Where
- Nationwide, India
- Why
- To promote reading and literacy among children
- Initiative Name
- India Reads Aloud (IRA)
- Launch Date
- January 29, 2026
- Organizers
- Turning Pages Foundation
- Founders
- Bunty Pai, Madhuri Pai, Nayana Pai
- Objective
- Promote reading among children
- Event
- World Read Aloud Day week
