Archive · 5 Jan 2026
Yuvraj Singh Launches FINO Tequila
Yuvraj Singh, a famous cricketer, has started a new tequila brand called FINO.
He wants to change how people see tequila in India, where it's often just taken as quick shots.
FINO is made to be sipped and enjoyed slowly, like fine wine.
Yuvraj and his team worked hard to create a pure tequila with no additives.
They believe tequila is a better choice than whisky because it's lighter and doesn't give you a bad hangover.
Yuvraj's goal is to build a legacy beyond cricket, showing that failure can lead to success if you learn from it.
Yuvraj Singh launches FINO Tequila, a premium sipping tequila brand in India.
FINO is made with 100% blue agave, aged in Asian wine barrels, and has no additives.
The brand aims to educate the Indian market about tequila as a sipping drink.
Yuvraj and his team were deeply involved in the production process, from tasting to bottling.
FINO's strategy focuses on building desire through premium bars and mixologists before expanding retail presence.
- Who
- Yuvraj Singh, former cricketer and co-founder of FINO Tequila
- What
- Launch of FINO Tequila, a premium sipping tequila brand
- When
- Current timeline (specific date not mentioned)
- Where
- India, focusing on key metros and premium locations
- Why
- To introduce high-quality tequila as a sipping drink and build a lasting legacy
- Brand Name
- FINO Tequila
- Founder
- Yuvraj Singh
- Market Focus
- India's premium spirits
- Product Type
- Sipping tequila
- Production Process
- Aged in Asian wine barrels
- Key Feature
- 100% blue agave, no additives
- Expansion Strategy
- Premium bars, duty-free, key metros
- Philosophy
- Failure Is Not An Option