AI Reshapes India’s Digital Marketing Playbook for Fragmented Consumers

India’s companies are using AI more often to advertise their products.

A new guide called DCODE 2.0 explains how brands can use AI in marketing.

It covers search, social media, online shopping, creators, content and advertising.

AI can help make marketing content quickly and at lower cost.

However, the people behind the guide say humans are still important for building emotional connections with brands.

Younger people often find products through short videos, creators and AI searches.

They may check whether a brand’s promises are truthful before buying.

Companies must therefore combine new technology with trusted messages and their original identity.

Measuring how many people see an advertisement is becoming harder because consumers use many different platforms.