Archive · 14 Aug 2025
Paramount+ to Buy from External Studios and Experiment with Releases
Paramount+, the streaming service, is changing how it gets its shows.
They're going to start buying shows from other studios, not just their own.
The person in charge, Cindy Holland, used to work at Netflix and will try new ways to release episodes, like all at once or one a week.
They won't focus on making the type of comedies that CBS is already good at, instead focusing on original series.
The aim is to attract everyone to watch.
Paramount+ will now buy original programming from external studios.
Cindy Holland, a Netflix veteran, leads Paramount+ original content.
Paramount+ plans to experiment with different release patterns for its shows.
The streaming service will not prioritize multi-camera comedies, given CBS's expertise.
The goal is to broaden the appeal of Paramount+ to all audiences.
- Who
- Cindy Holland and new Paramount leadership.
- What
- Paramount+ is changing its programming strategy by purchasing content from external studios.
- When
- Announced at a press event on Wednesday.
- Where
- Los Angeles
- Why
- To diversify content and broaden audience appeal.
Traditional Studio Model
Modern Streaming Strategy
Content Sourcing
Traditional Studio Model
In-house production only.
Modern Streaming Strategy
Open to content from outside studios.
- New Leader
- Cindy Holland
- Content Sourcing
- From internal and external studios
- Release Strategy
- Experimentation with binge and weekly releases
- Comedy Focus
- Not a priority
Sources
Paramount’s Movie Priorities Under New Skydance Owners Include ‘Top Gun 3’, ‘Star Trek’ & More; Execs Expound On Vision
Cindy Holland On Programming Strategy For Paramount+: “We Want To Entertain All Audiences Around The World”
Paramount Leadership On Not Spinning Off Cable Networks, Holding Onto BET & Plans For BET+
Paramount Layoffs Will Be “Painful” But One & Done, Jeff Shell Promises; David Ellison Keeps Timeline Private For Now
Paramount’s New President Jeff Shell On Board With Theatrical & Windows; DTC Chair Cindy Holland Not Prioritizing Streaming Pics
Paramounts new owners to increase film production, hang on to cable networks
