1 year ago
Gap's Katseye Campaign: A Denim War with American Eagle?
Gap and American Eagle, two clothing companies, recently released denim ad campaigns.
Gap partnered with the diverse girl group Katseye for their ad, which featured a video with many views.
This campaign came out after American Eagle's ad, starring Sydney Sweeney.
The Sweeney ad received criticism due to potential associations with eugenics.
This caused social media users to compare the two ads, with some seeing Gap's ad as a response.
Gap launched a 'Better in Denim' campaign with the diverse girl group Katseye.
The campaign, featuring Y2K-inspired denim looks, debuted with a video that quickly gained views.
The campaign's launch occurred shortly after American Eagle's ad campaign with Sydney Sweeney.
American Eagle's ad drew criticism for potential eugenics association.
Social media users compared the two ads, with some seeing Gap's campaign as a response.
- Who
- Gap and Katseye versus American Eagle and Sydney Sweeney
- What
- Gap launched a denim campaign with Katseye.
- Where
- N/A
- When
- Recently
- Why
- To market denim and possibly to take a stance on diversity and inclusivity.
Critics of American Eagle Campaign
American Eagle
Interpretation
Critics of American Eagle Campaign
American Eagle's ad campaign implied promotion of eugenics
American Eagle
American Eagle's ad campaign focused on the jeans.
Key facts
- Campaign Title
- Better in Denim
- Collaborator
- Katseye
- Main Concept
- Diversity and inclusivity
- Other Campaign
- American Eagle ad with Sydney Sweeney
- Campaign Focus
- Denim
Quotes
Mark Breitbard
President and CEO of the Gap brand
“Gap continues to build on its legacy of bridging generations by spotlighting global talent and celebrating self-expression through music, dance, and denim.”
timesnownews.com
“Partnering with Katseye was a natural fit.”
timesnownews.com
American Eagle
Brand
“is and always was about the jeans.”
timesnownews.com
“Her jeans.”
timesnownews.com
Sydney Sweeney
Actress
“Genes are passed down from parents to offspring, often determining traits like hair colour, personality and even eye colour.”
timesnownews.com
“My jeans are blue.”
timesnownews.com
