Archive · 13 Sep 2025

Author's Review of Arundhati Roy's New Book Launch Campaign

Author's Review of Arundhati Roy's New Book Launch Campaign

A new book by author Arundhati Roy was recently launched with a big marketing campaign.

This article reviews how the launch went.

The author, who likes Arundhati Roy, didn't like how the launch was set up, making it seem exclusive.

It also questions the value of the publisher's marketing tactics, as the author believes Roy's book would have sold well regardless.

The review suggests the publisher's goal might be profit rather than supporting writers, readers, or bookstores, and they also note the publisher's efforts to promote the purchase of the book from bookstores.

The author recommends Arundhati Roy to avoid getting involved in big corporate campaigns.

Sources