Archive · 18 Jun 2025
Gen Alpha and Digital Finance: Rewriting the Rules in APAC
Gen Alpha, born after 2010, are getting into digital money early.
In Asia-Pacific, many have digital wallets and use payment apps.
Kids are teaching their parents about new financial tools!
Parents want better tools to teach kids about money.
People in APAC like new ways to pay, like using phones instead of cash.
Everyone wants easy ways to handle money, with apps that do everything, and also want social media to be part of the payment experience.
It’s important for these tools to be safe and easy to use.
Gen Alpha children in APAC are engaging with digital finance early, with 94% having access to a financial account.
Many Gen Alpha children in APAC have digital wallets (58%), investment accounts (49%), and credit cards (48%).
Nearly half of Gen Alpha parents (47%) say their children have introduced them to digital financial tools.
APAC consumers are embracing payment innovation, with 53% preferring new methods like mobile payments over traditional methods.
Consumers seek hyper-convenient ways to manage money, including super apps and social commerce integration.
- Who
- Gen Alpha children (born 2010 onwards), their parents, and consumers in the Asia-Pacific region.
- What
- Gen Alpha children are increasingly using digital financial tools and shaping the future of payments.
- When
- Research was conducted from September 4 to September 20, 2024.
- Where
- Asia-Pacific region, with variations across countries like Vietnam, Japan, and Australia.
- Why
- To understand how the new generation is interacting with and shaping the future of digital finance and to identify opportunities for financial institutions.
Consumer Concerns
Industry Focus
Security vs. Convenience
Consumer Concerns
Concerned about data access
Industry Focus
View biometric payments as more secure
- Gen Alpha with Financial Account
- 94% in APAC
- Digital Wallet Usage (Gen Alpha)
- 58% in APAC
- Investment Account Usage (Gen Alpha)
- 49% in APAC
- Credit Card Usage (Gen Alpha)
- 48% in APAC
- Parents Introduced to New Tools
- 47% of Gen Alpha parents
- Consumers preferring new payment methods
- 53% in APAC
- APAC consumers wanting all-in-one apps
- 70%