Archive · 23 May 2025
McDowell’s X Series: New Spirits for the New Generation
Imagine a new line of drinks from McDowell's, called the X Series, with vodka, gin, and two types of rum.
It’s made by a company called United Spirits, which is part of a bigger company called Diageo.
The drinks are made to be easy for bartenders to use, with bottles made for fast pouring and flavors like lemon and orange, so they don't have to use fresh fruits.
They are available in several states in India.
The drinks are designed for people who like new and exciting things.
McDowell's launched the X Series, including vodka, gin, and two rums.
The X Series is manufactured by United Spirits Limited (USL), a subsidiary of Diageo.
The vodka is triple-distilled and charcoal-filtered.
The gin is infused with Brazilian orange peel and lemongrass.
The range is designed for bartenders, with easy-pour bottles and pre-infused flavors.
- Who
- McDowell’s X Series, manufactured by United Spirits Limited (USL), a subsidiary of Diageo India
- What
- New X Series: vodka, gin, and two types of rum
- When
- Launched in May 2025
- Where
- Launched in Puducherry and available in Karnataka, Goa, Maharashtra, Uttar Pradesh, West Bengal, Haryana, and Rajasthan
- Why
- To cater to the evolving market and new generation's preferences for innovative and meaningful experiences.
- Brand
- McDowell's X Series
- Manufacturer
- United Spirits Limited (USL)
- Parent Company
- Diageo India (subsidiary of Diageo Plc.)
- Products
- Vodka, Gin, Citron Rum, and Dark Rum
- Vodka Features
- Triple-distilled, charcoal-filtered
- Gin Flavor
- Brazilian orange peel and lemongrass
- Rum Types
- Citron and Dark
- Launch Location
- Puducherry