Archive · 30 May 2025
Disney+ and Hulu Expand Subscriber Perks Programs
Disney+ and Hulu are giving their subscribers extra goodies to show their appreciation.
Disney+ users can get discounts, free items in games, and enter contests for cool prizes like a Disney cruise.
Hulu subscribers can win tickets to events like "Jimmy Kimmel Live!"
These perks are aimed at keeping people subscribed longer, which is valuable for Disney.
The move comes as streaming services focus on keeping existing customers.
The Disney+ service had 126 million subscribers worldwide and Hulu had 54.7 million.
Disney+ is expanding its subscriber perks program, effective Thursday.
The program includes discounts on Disney resorts, free items in video games, and a $10 credit.
Subscribers can enter contests to win a Disney cruise and attend movie premieres.
Hulu will launch its own perks program on June 2nd, offering chances to win event tickets.
The strategy aims to retain subscribers and increase their value to advertisers.
- Who
- Disney+ and Hulu are offering perks to their subscribers.
- What
- Disney+ and Hulu are expanding subscriber perks programs, including discounts, free items, and chances to win experiences.
- When
- The Disney+ program launched Thursday. Hulu's perks program will begin June 2nd.
- Where
- The perks are available in the US, with international rollout planned for later this year.
- Why
- To retain subscribers and increase their value through added perks.
- Disney+ Perks Launch
- Thursday
- Hulu Perks Launch
- June 2nd
- Disney+ Perks
- Discounts, free items, contests
- Hulu Perks
- Tickets to events
- Disney+ Subscribers
- 126 million
- Hulu Subscribers
- 54.7 million
- Disney+ Monthly Churn Rate (April)
- 3%