Archive · 30 Jul 2026
Manager Forces Employees to Build Personal Brand on Company Time
A marketing director at a company told his team to use work time to grow his own LinkedIn page.
He had one employee keep his account up, but the posts were about his personal life, not the company.
He also used his own contacts to get vendors for the company, often at higher prices.
The employee who did this was fired last month.
People on social media said the director might be getting money from the vendors and suggested the employee file a complaint.
Director of marketing used company time to grow his personal LinkedIn profile.
An employee was tasked to maintain the director’s LinkedIn account, posting unrelated content.
The director pushed vendors from his personal network, often charging above market rates.
The employee who handled the account was fired last month.
Social media users urged the employee to document evidence and file a complaint.
- Who
- A director of marketing at an unnamed company
- What
- Forced employees to manage his personal LinkedIn profile during work hours and pushed personal‑network vendors
- When
- Throughout the last year, with the employee fired last month
- Where
- Within the company’s marketing department (vendor activity noted in India)
- Why
- To grow his personal online presence and potentially receive kickbacks from vendors
- Manager Role
- Director of Marketing
- Company Resource Used
- Employee time for personal LinkedIn
- Vendor Practice
- Pushing personal network vendors at higher rates
- Employee Action
- Fired last month
- Platform