Customer Capital's Srinivasan Urges Indian Brands to Rethink Loyalty

Imagine stores used to give you points just for buying things.

Now, a smart company leader named Mukund Srinivasan says that's not enough.

He says these stores should make their loyalty programs better.

Today's shoppers want something valuable, like getting special deals.

Srinivasan says the programs must be good for both the customer and the business.

He wants stores to avoid mistakes, like offering the same rewards to everyone or not understanding customer data.

He believes programs should focus on building strong relationships, so customers keep coming back.

Customer Capital helps companies create loyalty programs that make sense for everyone involved.