Archive · 11 Aug 2025
ASICS Aims for 200 Stores in India by 2026
ASICS, a sports brand, opened a big new store in Delhi, India.
They plan to open 200 stores across India by 2026, selling shoes and athletic wear.
The company is aiming to attract both people who run and those who like to wear sneakers as fashion.
The Indian footwear market is expected to grow a lot because people have more money and are more interested in fitness.
ASICS will compete with Nike and Adidas in the premium price range.
ASICS inaugurated its largest store in India, located in Delhi's Connaught Place.
The brand plans to expand to 200 stores in India by the end of 2026.
ASICS is targeting both metros and smaller cities for expansion.
India's footwear market is projected to grow significantly, driven by multiple factors.
ASICS positions its products in the premium segment, competing with Nike and Adidas.
- Who
- ASICS, a Japanese sportswear company.
- What
- ASICS is expanding its retail presence in India.
- When
- ASICS plans to expand to 200 stores by the end of 2026.
- Where
- The largest store is in Delhi's Connaught Place; expansion across India.
- Why
- To capture a bigger share of the growing Indian footwear market.
- Store Location
- Connaught Place, Delhi
- Expansion Goal
- 200 stores by 2026
- Market Value (2024)
- $18.8 billion (India)
- Projected Market Value (2033)
- $46 billion (India)
- Athletic Footwear Market (2022)
- $6.9 billion
- Sneakers Sub-segment (2024)
- $3.2 billion