Archive · 31 Dec 2025
ADOR Sues Danielle Marsh for $32M
Danielle Marsh, a member of the popular K-pop group NewJeans, has been removed from the group by her management company, ADOR.
This happened because Danielle did a commercial for Omega Watches on her own, which went against the rules of her contract.
ADOR is now suing Danielle for $32 million, which is a huge amount of money, especially for a 20-year-old artist.
The lawsuit also includes one of Danielle's family members and the former CEO of ADOR, Min Hee-Jin.
Fans of NewJeans, called Bunnies, are very upset about this decision.
ADOR says that Haerin, Hyein, and Hanni will be returning to the group, and they are still talking to Minji about coming back.
Some people think that ADOR might not have wanted to bring all five members back together as a full group.
Danielle and the other members are quite young, and some experts say that fighting this decision in court could take a lot of time and money.
ADOR terminated Danielle Marsh's exclusive contract with NewJeans due to a breach of contract.
The breach was reportedly caused by Danielle signing an independent ad deal with Omega Watches without ADOR's approval.
ADOR has filed a $32 million lawsuit against Danielle, one of her family members, and former CEO Min Hee-Jin.
Fans of NewJeans, known as Bunnies, are outraged by the decision.
ADOR has confirmed that Haerin, Hyein, and Hanni will return to the group, and negotiations are ongoing with Minji.
- Who
- Danielle Marsh, a member of the K-pop group NewJeans, and ADOR, the management company.
- What
- ADOR has filed a $32 million lawsuit against Danielle Marsh for breach of contract.
- When
- The termination was announced on December 29, 2025, and the lawsuit was filed shortly after.
- Where
- The decision was made by ADOR, a subsidiary of HYBE, and the news was reported by News18.com.
- Why
- Danielle Marsh allegedly signed an independent ad deal with Omega Watches without ADOR's approval, violating her contract.
- Group
- NewJeans
- Member Removed
- Danielle Marsh
- Reason for Removal
- Breach of contract due to independent ad deal
- Date of Announcement
- December 29, 2025
- Fans
- Bunnies
- Other Members Returning
- Haerin, Hyein, Hanni
- Member in Negotiations
- Minji
- Suit Amount
- $32 million
- Defendants
- Danielle, her family, and Min Hee-Jin
Sources
ADOR Removes Danielle Marsh From NewJeans: Shocking Report Claims THIS Deal Sparked Exit