Brands May Shift Focus to Physical Experiences

Varun Alagh, the co-founder of Mamaearth, thinks that brands might start focusing more on real-life experiences instead of just digital ads.

He says that people, especially younger ones, are getting tired of online content and are starting to trust it less.

Alagh believes that brands should create real-world interactions that people can touch, feel, and remember.

For example, at a big music festival in Mumbai, Mamaearth's brands offered haircuts and free water, which Alagh says worked better than online ads.

He thinks this is the future of branding, where companies should balance digital and physical experiences to connect better with people.