Archive · 20 Nov 2025
Amazon India's Creator Programs Surge to 2 Crore Shoppers
Amazon India's Creator Programs, which help influencers sell products, have been used by over 2 million shoppers this year.
This is a 25% increase from before the festive season.
Most of these shoppers are from smaller cities.
During the festive season, over 40 million customers found products through these influencers.
Amazon Live, a feature where influencers show products and talk to customers, was very popular, with people watching for a total of 43 million minutes in just 30 days.
Amazon India's Creator Programs reached over 2 crore shoppers this year
Growth of 25% in a few months, from 1 lakh to over 1.25 lakh creators
70% of creator-led purchases from non-metro cities like Karnal, Bhubaneswar
Over 40 lakh customers discovered products through creators during festive season
Amazon Live, a live shopping program, saw 43 million minutes of watch time in 30 days
- Who
- Amazon India's Creator Programs
- What
- Reached over 2 crore shoppers this year
- When
- This year
- Where
- India
- Why
- To empower creators and transform e-commerce
Pro-Creators
Pro-Business
Creator Empowerment
Pro-Creators
Creators are at the heart of how customers discover and purchase products, making shopping more authentic and accessible.
Pro-Business
Businesses benefit from increased visibility and sales through creator-led discovery.
- Program Growth
- 25% in a few months
- Creators
- Over 1.25 lakh
- Shoppers Reached
- Over 2 crore
- Non-Metro Shoppers
- 70%
- Festive Season Customers
- Over 40 lakh
- Amazon Live Watch Time
- 43 million minutes in 30 days
