Archive · 12 Aug 2025
Women Redefine Food Industry with Natural and Traditional Recipes
Four women are creating businesses around food, emphasizing healthy and traditional recipes.
Sridevi uses family recipes and organic ingredients.
Sarika Singhvee makes spice blends without chemicals, while Dr. Jushitha's company offers recipes inspired by her grandmother.
Preethi Surathu sources natural ingredients directly from farmers, aiming for purity and quality.
They are all focused on providing families with trustworthy, wholesome food options.
Four women are redefining the food industry by offering pure, preservative-free food products.
Sridevi, a grandmother, focuses on traditional recipes made with trusted, organic ingredients.
Sarika Singhvee creates spice blends, emphasizing fresh, hand-pounded ingredients and no chemicals.
Dr. Jushitha, a physician, founded Ammamma & Co. to provide preservative-free flavors inspired by her grandmother's recipes.
Preethi Surathu, an agripreneur, sources premium natural ingredients directly from growers.
- Who
- Sridevi, Sarika Singhvee, Dr. Jushitha, and Preethi Surathu.
- What
- Entrepreneurs are redefining the food industry with pure, preservative-free products.
- When
- Ongoing, as the women build their businesses.
- Where
- India, focusing on family kitchens and direct sourcing.
- Why
- To provide healthy, traditional, and trustworthy food options.
- Focus
- Healthy, traditional, and preservative-free food products
- Ingredients
- Organic, hand-pounded spices, and natural products
- Businesses
- Sreshtam, Lefournil, Sarini, Ammamma & Co., Preethi Global
- Founder Focus
- Cooking and recipes passed down generations
- Goal
- Bring trust and heritage back to the table