Archive · 1 Nov 2025
Zepto Hosts 'Fake Shaadi' Party, Brands Join for Wedding Season Buzz
Zepto, a company that delivers things very quickly, threw a big pretend wedding party.
Many other companies joined in the fun, like Britannia, Nivea, and SUGAR.
These companies had special booths and activities that looked like they belonged at a real wedding.
Even a fake groom arrived on a colorful bike-rickshaw!
Over 200 people who make online videos were invited to capture all the fun.
Zepto wanted to remind everyone that they can deliver wedding items super fast, like gifts or special clothes.
They hope that when people think about weddings, they will also think of Zepto.
It was a creative way to get people excited about weddings and their quick service.
Quick commerce company Zepto hosted a 'fake shaadi' party to capitalize on a growing cultural trend.
The event featured numerous brands, including Britannia (title sponsor), Nivea, Minimalist, ITC Bingo!, SUGAR, and Close-Up, each with unique activations.
Over 200 influencers and creators were invited to generate content at the party, which included a fake groom on a rickshaw and a flash mob.
Zepto's Chief Brand Officer stated the party aimed to associate the brand with the wedding season and meet Gen Z's interest in fake weddings.
The company plans further initiatives to strengthen the association between weddings and Zepto's 10-minute delivery service.
- Who
- Quick commerce brand Zepto, with participation from brands like Britannia, Nivea, Minimalist, ITC Bingo!, SUGAR, Close-Up, Manforce, Fabelle, Hersheys, Wildstone, Rebound, Haldirams, and shaadi.com. Over 200 influencers and creators attended.
- What
- A 'fake shaadi' party organized by Zepto to capitalize on the cultural trend of mock wedding celebrations and associate the brand with the wedding season.
- When
- Friday evening, October 31, 2025, before the official wedding season start on November 2.
- Where
- A farmhouse in the Capital.
- Why
- To leverage the Gen Z trend of fake weddings, build brand association with the wedding season, and establish Zepto as a go-to for 10-minute delivery of wedding-related items.
- Event Organizer
- Zepto
- Event Type
- Fake Shaadi Party
- Location
- Farmhouse in the Capital
- Date
- Friday evening, October 31, 2025 (prior to November 2)
- Title Sponsor
- Britannia
- Attendees
- Over 200 influencers and creators
- Event Planner
- Meragi