Archive · 12 Dec 2025
Amazon Expands in India with $35B Investment
Amazon and Flipkart are both investing heavily in quick commerce services in India.
Amazon plans to spend $35 billion by 2030 to improve online shopping, cloud computing, and entertainment.
They are also expanding their 10-minute delivery service, Amazon Now, to more cities.
Flipkart's quick-commerce arm, Flipkart Minutes, had over 53 million unique visitors in 2025 and is growing rapidly, especially in smaller cities.
Both companies are focusing on delivering groceries and other essentials quickly to customers.
They are also working on making their services more sustainable and partnering with local brands.
Amazon recently laid off about 1,000 employees in India to simplify its structure, not as a cost-cutting measure.
This big investment is expected to make online shopping more convenient and popular in India.
Amazon plans to invest $35 billion in India by 2030 across e-commerce, cloud computing, entertainment, and devices.
Flipkart's quick-commerce arm, Flipkart Minutes, saw over 53 million unique visitors in 2025, expanding to 30 new cities.
Amazon Now and Flipkart Minutes are both focusing on 10-minute delivery services, with a significant presence in tier-II and tier-III cities.
Flipkart Minutes reported strong growth in orders and customer loyalty, with Gen Z users being the fastest adopters.
Both companies are investing in sustainability initiatives, such as green packaging and electric vehicle deliveries.
- Who
- Amazon and Flipkart
- What
- Expanding quick commerce services and investing in India's digital ecosystem
- When
- By 2030 (Amazon), 2025 (Flipkart)
- Where
- India, with a focus on tier-II and tier-III cities
- Why
- To intensify competition, spur innovation, and expand market reach
Amazon
Flipkart
Investment and Expansion
Amazon
Amazon plans to invest $35 billion in India by 2030 across e-commerce, cloud computing, entertainment, and devices, with a focus on tier-II and tier-III cities.
Flipkart
Flipkart's quick-commerce arm, Flipkart Minutes, saw over 53 million unique visitors in 2025, expanding to 30 new cities and focusing on tier 2 and 3 regions.
Delivery Services
Amazon
Amazon Now, a 10-minute delivery service, is expanding with over 300 micro-fulfilment centres in three cities.
Flipkart
Flipkart Minutes scaled its 10-minute delivery promise nationwide, with metros, tier 1, and especially tier 2 and 3 regions driving adoption.
Customer Demographics
Amazon
Amazon aims to intensify competition, spur innovation, and expand market reach.
Flipkart
Gen Z users aged 15–25 were the fastest adopters of Flipkart Minutes, followed by students, with over 6 lakh users placing repeat orders within seven days.
- Investment Amount
- $35 billion
- Investment Period
- By 2030
- Business Areas
- E-commerce, cloud computing, entertainment, devices
- Prime Subscribers
- Millions in India
- Amazon Now
- 10-minute delivery service in 3 cities
- Online Retail Growth
- $75 billion in 2024 to $260 billion by 2030
- Quick Commerce Players
- Swiggy Instamart, Blinkit, Zepto
- Amazon Now Investment
- ₹2,000 crore in 2025
- Flipkart Minutes Unique Visitors
- Over 53 million in 2025
- Flipkart Minutes Growth
- 16X year-on-year growth in orders in H2
- Flipkart Minutes Cities
- Expanded to 30 new cities
- Flipkart Minutes Top Categories
- Fruits and vegetables (45% of every basket), essentials, home furnishing, premium electronics, beauty, personal care
- Flipkart Minutes Sustainability
- Green packaging adopted by 2 million customers, 10 million deliveries via electric vehicles
- Flipkart Minutes Brands
- Onboarded 200 regional and digital-first brands
- Layoffs in India
- 800 to 1,000 jobs
- Global Layoffs
- 14,000 positions
- Job Creation Commitment
- 1 million new jobs by 2030
- Investment Priorities
- AI-driven digitisation, export ecosystem, employment
- Total Investment Since 2010
- Nearly $40 billion
Sources
With a $35 billion push, Amazon puts e-commerce rivals on notice
‘All our biz in India doing well, will support 3.8 mn jobs by 2030: Amazon's Amit Agarwal
Flipkart Minutes 2025 wrap: Over 53 million unique visitors, GenZ become fastest adopters
Flipkart Minutes sees 16X y-o-y growth in H2, 53M visitors, 30+ city expansion; Gen Z-led; F&V makes up 45% of baskets
Amazon expands India push with Govt tie-ups for artisans, women-led enterprises and more — full details
Quick commerce reset
AWS to Invest USD 7 Billion to Expand Data Centre Expansion in Telangana Over 14 Years
‘Layoffs are not due to cost cutting, but…’: Amazon India’s Amit Agarwal reveals real reason behind job cuts
Telangana Government & Amazon Web Services Sign Agreement Under Which Latter Will Invest $7 Billion For Expanding Cloud Data Center Infrastructure
Google, Amazon, Microsoft, Meta: Why big techs are investing billions in their new favourite destination — India
