Archive · 2 Jul 2025
WhatsApp Unveils AI Chat, Voice Calls and Ad Tools for Business
WhatsApp is adding new tools to help businesses.
Businesses can now manage ads for WhatsApp, Instagram, and Facebook all in one place.
They're also using AI to answer customer questions, suggest products, and help with payments.
Businesses will soon be able to use voice and video calls to connect with customers.
These changes will help businesses interact with their customers, and make the platform more useful for business.
WhatsApp is integrating ad management tools into Meta's Ads Manager.
Businesses can now manage campaigns for WhatsApp, Instagram, and Facebook from a single interface.
AI-powered business assistants will offer personalized product recommendations and facilitate purchases.
Customers can complete their shopping journeys within a WhatsApp thread.
WhatsApp is adding voice and video calling for businesses, plus voice notes support.
- Who
- WhatsApp for businesses and their customers.
- What
- WhatsApp is introducing new business features including integrated ad management, AI support, and calling options.
- When
- Announced at the Conversations 2025 event.
- Where
- Miami, Mexico
- Why
- To enhance business engagement on the platform.
- Key Feature
- Integrated Ad Management
- Ad Platform
- Meta Ads Manager
- AI Function
- Customer query handling, product recommendations
- Calling Options
- Voice messages and video calls
- Initial AI Rollout
- Mexico
