1 week ago
MINI India Launches Mod My MINI With 2.5 Million Options
MINI India has created a new programme called “Mod My MINI.”
It lets owners change the appearance of their Cooper or Countryman cars.
Both new cars and cars people already own can be customised.
Choices include paint colours, roof designs, mirror caps, spoilers and brake callipers.
Owners can also add special stickers and official MINI accessories.
MINI says these choices can create more than 2.5 million different designs.
The parts are approved by MINI, so owners do not need to use outside modification companies.
The price depends on which options are chosen, and official decals have a two-year warranty.
MINI India has launched the factory-backed “Mod My MINI” customisation programme.
The programme is available for both new and existing Cooper and Countryman vehicles.
Customers can customise roofs, mirror caps, spoilers, brake callipers and other exterior elements.
More than 100 paint shades, thematic decals and official accessories create over 2.5 million combinations.
Pricing has not been fixed, while official decals installed through the programme receive a 24-month warranty.
- Who
- MINI India, with comments from Hardeep Singh Brar, President and CEO of BMW Group India.
- What
- The company introduced the “Mod My MINI” factory-backed vehicle customisation programme.
- Where
- India, through authorised MINI dealers.
- When
- The articles do not specify a launch date.
- Why
- To let owners personalise their vehicles using official MINI parts, finishes and accessories.
Key facts
- Programme
- Mod My MINI
- Eligible vehicles
- New and existing MINI Cooper and Countryman models
- Customisation choices
- Roofs, mirror caps, spoilers, brake callipers, paint, decals and accessories
- Possible configurations
- More than 2.5 million
- Paint options
- More than 100 classic MINI paint shades
- Pricing
- No fixed package price; cost depends on selected components and availability
- Decal warranty
- 24 months from the date of installation
Quotes
Hardeep Singh Brar
President and CEO of BMW Group India
“True luxury is defined by the freedom to choose, and by offering this unprecedented tier of factory-backed customization, we ensure that every driver can define their vehicle's identity entirely on their own terms. Ultimately, small changes drive a big personality, making your driving experience as completely unmatched as your fingerprint.”
NDTV
“MINI has never been just a mode of transport; it is a declaration of personal style. We firmly believe that no two MINIs on the road should look the same, which is why the 'Mod My MINI' programme puts the design canvas directly into the hands of our owners.”
NDTV
Sources
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