Pincode Shifts Focus to B2B Solutions

Pincode, a company owned by PhonePe, has decided to stop working on its shopping app for regular customers.

Instead, it will focus on helping small offline shops with special tools to manage their businesses better.

These tools help shops keep track of their items, take orders, and buy supplies directly.

The company believes this will help small shops compete with big online stores.

PhonePe is a big digital payments company in India with lots of users and merchants.

The decision to wind down the B2C shopping app may limit consumer choices and convenience.