1 year ago
Dubai Launches 'Yeh Bhi Dubai Hai, Bro!' Campaign
Dubai launched a new campaign, 'Yeh Bhi Dubai Hai, Bro!', starring comedians Bassi and Harsh.
The campaign aims to show Indian travelers the many fun and surprising things to do in Dubai, beyond the usual sights.
The comedians explore places like Hatta, the world's longest urban zipline, and a deep underwater pool.
The goal is to make people see Dubai as a place of new adventures, not just familiar ones, by highlighting the city's fun and excitement.
Visit Dubai launched the 'Yeh Bhi Dubai Hai, Bro!' campaign.
The campaign features comedians Anubhav Singh Bassi and Harsh Gujral.
It targets Indian audiences, encouraging them to rediscover Dubai.
The comedians explore various activities like the world’s longest urban zipline and Deep Dive Dubai.
The campaign highlights Dubai as a year-round destination for diverse experiences.
- Who
- Visit Dubai, featuring Anubhav Singh Bassi and Harsh Gujral.
- What
- A new campaign called 'Yeh Bhi Dubai Hai, Bro!' to encourage travelers to rediscover Dubai.
- Where
- Dubai.
- When
- Launched recently.
- Why
- To showcase Dubai's diverse experiences to Indian audiences.
Key facts
- Campaign Name
- Yeh Bhi Dubai Hai, Bro!
- Target Audience
- Indian Travelers
- Featured Artists
- Anubhav Singh Bassi and Harsh Gujral
- Campaign Goal
- Encourage rediscovering Dubai
- Activities Highlighted
- Hatta exploration, XLine Dubai Marina, Deep Dive Dubai
Quotes
Harsh Gujral
Artist
“Seeing Dubai through Bassi’s eyes was epic – especially his reaction when he realised he was about to zipline across the world’s longest urban zipline at XLine Dubai Marina!”
thehansindia.com
“I’ve visited Dubai many times thinking I’d seen it all, but this campaign made me realise there’s always something new to discover.”
thehansindia.com
Anubhav Singh Bassi
Artist
“Working on something that doesn’t feel like typical marketing but more like two friends exploring and having fun has been amazing.”
thehansindia.com
“It’s been a fantastic experience.”
thehansindia.com
Bader Ali Habib
Regional Director, Proximity Markets, Dubai Department of Economy and Tourism (Visit Dubai)
“With 'Yeh Bhi Dubai Hai', Bro' we wanted to capture the unique blend of fun and discovery that makes Dubai special for Indian travellers.”
thehansindia.com
“Bassi and Harsh perfectly represent the spirit of today’s young India – with humour, spontaneity and a genuine curiosity.”
thehansindia.com
