Archive · 2 Sep 2025
MiQ: Indian Shoppers Embrace Digital Festive Spending
Many Indians are getting ready to spend big this Diwali.
A study by MiQ shows that almost half of shoppers plan to spend over ₹20,000.
Shoppers are using social media and YouTube to find what to buy.
They start looking six weeks before Diwali.
While some people still like discounts, many are also excited by new products and experiences.
There is a lot of interest in items like cars, electronics, and appliances, especially in certain areas of the country.
Nearly half of shoppers plan to spend over ₹20,000 during Diwali.
Consumers are increasingly influenced by aspiration and digital content.
Core festive shoppers are high-income 25-34 year olds from Tier I and II cities.
YouTube and social media are primary channels for festive discovery.
Shopping intent varies across regions, with different preferences for products.
- Who
- MiQ
- What
- Released a report on festive shopping insights
- When
- Report focuses on the Diwali 2025 season
- Where
- India
- Why
- To understand consumer behavior and spending habits
- Report Source
- MiQ Festive Shopper Insights 2025
- Shoppers Planning High Spending
- 43% plan purchases above ₹20,000
- Primary Consumer Group
- High-income 25-34 year olds
- Shopping Research Start
- Six weeks before Diwali
- Key Media for Discovery
- YouTube and Social Media
