Archive · 3 Oct 2025
Reliance Launches Campa Sure Water with Low Prices in North India
Imagine a big company called Reliance.
They are now selling bottled water under a new brand named Campa Sure.
They will team up with water makers in northern India.
A small bottle will cost only 5 rupees!
They are also launching Independence water.
The company aims to sell the water for cheaper, like how they did with Campa Cola.
Because of new tax changes the water will be cheaper.
They hope to sell lots of water to all kinds of customers.
Reliance is launching Campa Sure bottled water in Northern India.
The water will be sold with regional partners.
Campa Sure will launch at a price of Rs 5 for a 250 ml bottle.
Another brand called Independence will also be introduced.
Reliance is leveraging the new GST 2.0 tax benefits.
- Who
- Reliance Consumer Products
- What
- Launching Campa Sure bottled water
- When
- Rolling out in two weeks
- Where
- Northern India
- Why
- To compete in the bottled water market.
Industry Competitors
Reliance
Pricing Strategy
Industry Competitors
Current pricing strategy to maintain market share.
Reliance
Aggressive pricing to disrupt market with Campa Sure.
- Company
- Reliance Consumer Products Ltd
- Brand Name
- Campa Sure
- Price (250 ml)
- Rs 5
- Price (1-litre)
- Rs 15
- Price (2-litre)
- Rs 25
- Launch Region
- Northern India
- Partnerships
- Regional water makers
