Archive · 4 Sep 2025
Counterfeit Luxury Goods: Online Videos and Risks for Consumers
Some videos on the internet claimed that fancy designer bags are actually made in China, and they tried to sell copies directly to people.
These videos popped up around the same time the US put extra taxes on goods from China.
They were trying to trick people into buying fake bags, which is illegal.
The real brands, like Hermès and Louis Vuitton, mostly make their bags in Europe and the US, not China.
Buying fake luxury items can get you in trouble with the law and cost you a lot of money.
The US is a big market for these real luxury brands, so these fake sellers wanted to take advantage of that.
Videos emerged on TikTok claiming luxury brands were made in China to sell counterfeits.
The US luxury market is experiencing growth, making it a target for counterfeiters.
Hermès and Louis Vuitton primarily manufacture in Europe and the US.
Counterfeit goods accounted for approximately USD 467 billion in global trade in 2021.
Buyers of counterfeit items face potential legal consequences including fines and imprisonment.
- Who
- Content creators, Chinese manufacturers, and consumers of luxury goods.
- What
- Online videos claimed luxury brands manufactured in China, selling counterfeit goods.
- When
- Videos emerged in mid-April 2025.
- Where
- Primarily on TikTok and Chinese e-commerce platforms.
- Why
- To bypass distribution channels, capitalize on US market growth, and exploit geopolitical tensions.
- Global Counterfeit Trade
- USD 467 billion in 2021
- EU Counterfeit Imports
- USD 117 billion in 2021
- Luxury Market Growth (US)
- 3-5% from 2024-2025; 4-6% from 2025-2027
- Luxury Leather Goods Growth
- Exceeded USD 79 billion in 2023
- LVMH Sales in US (2024)
- 25%
- Hermès Revenue from Americas (2024)
- 19%
- Legal Penalties for Buyers (France)
- Fines up to twice the genuine product's value and/or 3 years imprisonment