Archive · 25 Jul 2025
PNG Jewellers to Expand with 150 Stores by 2028
PNG Jewellers, a jewelry company, wants to open many new stores in central and northern India.
They plan to have 150 stores by 2028.
They will create jewelry designs that match what people in those areas like.
They're also using both their own stores and franchises.
To do this, they are investing a lot of money.
The company will also use online stores and websites to reach more customers.
This way, they hope to become a big jewelry brand all over the country.
PNG Jewellers plans to open 150 stores by March 2028, focusing on central and northern India.
The company aims to offer 70% region-specific designs and 30% classic collections.
PNG Jewellers will invest Rs 400–500 crore this year, opening about 25 stores.
The expansion will utilize a hybrid model with company-owned and franchise stores.
Digital initiatives and e-commerce will support the brand's growth in new regions.
- Who
- PNG Jewellers.
- What
- PNG Jewellers is expanding with 150 stores by 2028.
- When
- Expansion planned by March 2028.
- Where
- Central and Northern India.
- Why
- To capitalize on market potential and expand its brand.
- Target Stores by 2028
- 150
- Investment this year
- Rs 400-500 crore
- Stores to open this year
- 25
- Design Focus
- 70% regional, 30% classic
- Expansion Strategy
- Owned and franchise stores