Archive · 15 Dec 2025
Dentsu India's Growth and Strategic Plans
Dentsu, a big advertising company, is talking about its plans for India.
They say India is very important for their growth.
They are working on different areas like sports, entertainment, and helping businesses change digitally.
They had a big event in India where many people came to see Japanese anime.
The company is also hiring new people and growing fast.
They want to be the go-to company for marketing officers in India.
They believe that AI and other new technologies will help them grow even more in the future.
Dentsu views India as one of its most important and highest growth markets outside Japan.
The company is exploring strategic alternatives to enhance corporate value but has not made any decisions yet.
Dentsu's sports and entertainment network, launched globally, is a competitive strength, especially in India with events like Mela! Mela! Anime Japan!.
Dentsu India has seen double-digit growth and aims to differentiate itself through areas like BX, sports, entertainment, and retail media.
The company is focusing on hiring diverse talent and expanding its capabilities to meet all CMO needs.
- Who
- Takeshi Sano, Yuichi Toyoda, Harsha Razdan, Hideyuki Hirai, and other dentsu executives
- What
- Discussion on dentsu's strategic plans, growth, and future initiatives in India
- When
- Recent conversation, with Yuichi Toyoda set to take over as CEO of dentsu APAC from January 1, 2026
- Where
- India
- Why
- To discuss dentsu's business strategies, growth, and future plans in the Indian market
- CEO of dentsu Japan and Deputy Global COO
- Takeshi Sano
- Future CEO of dentsu APAC
- Yuichi Toyoda
- CEO of dentsu South Asia
- Harsha Razdan
- Chief Client Officer, South Asia
- Hideyuki Hirai
- Event Attendance
- 60,000 people at Mela! Mela! Anime Japan! event
- Growth Rate
- Double-digit growth in BX and other domains
- Advertising Market Growth
- Over 5% globally, exceeding GDP growth in India
- Dentsu India Billing
- Over ₹500 crore