Archive · 17 Dec 2025
Texas Sues Smart TV Makers Over Data Collection
Texas has sued several smart TV companies, saying they collect what you watch without clear permission.
This technology, called ACR, helps TVs recognize shows and ads.
The state says this is like spying because it happens without people knowing or easily stopping it.
The companies say they offer personalized experiences, but Texas argues the fine print is confusing.
Some TVs might even send pictures of what you're watching every half second.
The lawsuits also mention that two of the companies are from China, which adds concerns about data security.
This isn't new; a similar case in 2017 made a company pay millions.
The best thing to do is check your TV settings and turn off ACR if you're worried.
Texas sues Samsung, LG, Sony, Hisense, and TCL over alleged unlawful data collection through ACR.
ACR technology tracks viewing activity and sends data back to manufacturers for ad targeting.
Allegations include hidden, vague, or misleading consent disclosures and difficult opt-out processes.
Geopolitical concerns raised due to TCL and Hisense being based in China.
Previous case in 2017 saw Vizio pay $2.2 million for similar allegations.
- Who
- Texas Attorney General Ken Paxton and smart TV manufacturers (Samsung, LG, Sony, Hisense, TCL)
- What
- Lawsuits against smart TV makers for alleged unlawful data collection through ACR
- When
- Recently filed lawsuits, with ACR being a long-standing issue
- Where
- Texas, with implications for smart TV users nationwide
- Why
- Allegations of data collection without proper consent and potential geopolitical concerns
- Companies Sued
- Samsung, LG, Sony, Hisense, TCL
- Technology in Question
- Automated Content Recognition (ACR)
- Alleged Data Collection
- Viewing activity, screen images, ad targeting
- Consent Issue
- Hidden, vague, or misleading disclosures
- Geopolitical Concern
- TCL and Hisense based in China
- Previous Incident
- Vizio paid $2.2 million in 2017 for similar allegations