Archive · 8 Nov 2025
Škoda Auto India Aims for Sustained 2% Market Share with New Models
Škoda Auto India is celebrating 25 years in the country and wants to keep selling about 2 out of every 100 cars sold here.
They plan to do this by bringing more new and updated car models to India, which is a very important market for them outside of Europe.
Some of their popular cars, like the Kushaq and Slavia, will get updated next year.
They've already invested a lot of money to make their cars more suited for India.
Škoda had a great sales year in 2025, selling over 61,000 cars by October and setting a new monthly record.
Their compact SUV, the Kylaq, has been a big success.
The company is committed to growing in India and will introduce more models to keep up with what people want.
Škoda Auto India aims to maintain its 2% market share in the Indian automotive market.
The company plans to introduce new and updated models, including facelifts for Kushaq and Slavia, and new Kylaq variants.
Škoda has invested 1 billion euros since 2020 under its India 2.0 project and is profitable.
The company achieved record sales of over 61,600 units between January and October 2025, with its Kylaq model performing strongly.
Škoda is committed to long-term presence in India, focusing on localization and potentially introducing global products.
- Who
- Škoda Auto India
- What
- Aims to maintain a 2% market share by introducing new and updated models, investing in localization, and potentially bringing global products to India.
- When
- Marking 25 years in India, with facelifts planned for next year and ongoing investment.
- Where
- India
- Why
- To remain relevant and profitable in the long term in the Indian market.
Škoda India's Strategy
Market Dynamics
Market Share Goal
Škoda India's Strategy
Škoda Auto India is focused on maintaining a steady 2% market share through the introduction of new and updated models.
Market Dynamics
While Škoda aims for 2% market share, the actual growth trajectory will be further clarified by sales numbers in November and December, suggesting potential fluctuations.
Product Strategy
Škoda India's Strategy
Škoda plans to localize more and bring global products to India, with facelifts for Kushaq and Slavia, new Kylaq variants, and higher Octavia RS volumes.
Market Dynamics
The success of niche imported models like the Octavia RS, despite selling out quickly, highlights a limited but potentially profitable segment, while broader market performance relies on volume models.
- Brand Director
- Ashish Gupta
- Market Position
- Aims for 2% market share in India
- Investment Since 2020
- 1 billion euros (India 2.0 project)
- 2025 Sales (Jan-Oct)
- 61,607 cars
- Highest Monthly Sales
- 8,252 cars (October 2025)
- Key Model Sales
- Kushaq & Slavia: facelifted next year; Kylaq: nearly 40,000 units sold; Octavia RS: sold out 100 units quickly
- Anniversary
- 25 years in India
