Archive · 15 Aug 2025
Andhra Pradesh's P4 Scheme Mobilizes HNIs for Poverty Reduction
Andhra Pradesh is trying a new way to help poor families.
They're asking rich people and big companies to team up with the government.
The rich people, called 'Margadarsis,' can choose to help a family, village, or even a whole area.
The government is keeping track of everything with a special digital system.
So far, a lot of families have been adopted and are getting help.
The families who need help the most are those without jobs, gas, bank accounts, electricity, or clean water.
The goal is to make sure everyone has a chance to succeed.
Andhra Pradesh launched the P4 scheme, a Public-Private-People Partnership, to aid impoverished families.
HNIs and industries are encouraged to support the poorest 20% of families in the state.
Donors, known as 'Margadarsis', can fund needs, adopt families, villages, or mandals.
10 lakh families have been adopted with 1 lakh donors mobilized across Andhra Pradesh.
Beneficiary families ('Bangaru Kutumbams') are selected based on specific socio-economic criteria.
- Who
- HNIs, industries, and the Andhra Pradesh government.
- What
- A new poverty eradication initiative called P4 scheme.
- When
- As of the publication date of August 15, 2025, the program is underway.
- Where
- Andhra Pradesh.
- Why
- To bridge socio-economic divides and eradicate poverty.
Government's Perspective
N/A
Program's Impact
Government's Perspective
The program is essential for ensuring inclusive and sustainable development.
N/A
N/A
- Scheme Name
- P4 (Public-Private-People Partnership)
- Goal
- Eradicate poverty
- Target Beneficiaries
- Poorest 20% of families
- Donors
- HNIs, Businesses
- Beneficiary Families
- Bangaru Kutumbams
- Number of Families Adopted
- 10 Lakh
- Number of Donors Mobilized
- 1 Lakh