9 months ago
Thomas Cook India Expands to Varanasi
Thomas Cook India, a company that helps people with foreign money needs, opened its first store in Varanasi.
This is part of their plan to grow in important markets.
The new store is in Nadesar and will help people who travel, students going abroad, and visitors from other countries.
They offer many services like exchanging money, sending money overseas, and special cards for travel and studies.
They also have apps and online services to make things easier.
For a limited time, they are not charging any fees for transactions.
They even deliver money to your door in two hours.
The company thinks Varanasi is a great place for this because many people travel from there for education and tourism.
Thomas Cook India opened its first foreign exchange outlet in Varanasi on Friday, expanding its network in Uttar Pradesh to five outlets.
The new store in Nadesar serves local customers, inbound travellers, and NRIs, with a focus on Varanasi's high-potential market due to tourism and student travel.
Services include 26 global destination currencies, overseas remittances, prepaid travel cards, and digital services like TC Pay and Forex on WhatsApp.
The company offers zero transaction fees for the outlet's launch and provides a two-hour doorstep delivery service called 'Ghar pe Forex'.
Deepesh Varma, EVP of Foreign Exchange at Thomas Cook, highlighted Varanasi's vibrant tourism and education sectors as key drivers for the expansion.
- Who
- Thomas Cook (India) Limited
- What
- Opened first foreign exchange outlet in Varanasi
- Where
- Varanasi, Uttar Pradesh, India
- When
- Friday, 5 December (announcement date)
- Why
- To expand distribution network and serve local customers, inbound travellers, and NRIs
Key facts
- Company
- Thomas Cook (India) Limited
- Location
- Varanasi, Uttar Pradesh
- Services
- Forex, Overseas Remittances, Prepaid Travel Cards, Digital Services
- Total Outlets in Uttar Pradesh
- 5
- Launch Offer
- Zero transaction fees
- Delivery Service
- Ghar pe Forex (doorstep delivery within 2 hours)
- Key Products
- Borderless Travel Card, FX Enterprise Card, Study Buddy Card, One Currency Card
- Digital Services
- TC Pay (Forex App), Online Forex, Forex on WhatsApp, V-KYC
Quotes
Deepesh Varma
Executive Vice President - Foreign Exchange at Thomas Cook (India) Limited
“Varanasi is one of India’s most vibrant spiritual and cultural hubs, witnessing year round demand from travellers, with a significant number of international tourists. The city also serves as a thriving education center, home to renowned institutions like Banaras Hindu University and several colleges, resulting in a large student population. With significant number of students travelling overseas for higher education and exchange programs, combined with the holidaymakers travelling to international destinations and steady influx of tourists, Varanasi represents a high-potential source market for our forex services.”
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“Our new outlet is designed as a one-stop forex hub, offering convenient access to trusted and seamless foreign exchange solutions right in the heart of the city. We’re excited to bring our full range of innovative solutions, including our Borderless Travel, Study Buddy Cards, and mobile-first forex services, to serve our customers in the region. This expansion reflects our commitment to ensuring access to our seamless, secure forex services – beyond metro cities, meeting the needs of a rapidly evolving India.”
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