Archive · 31 Jul 2025
TKO Group Hires Execs to Expand Global Partnerships Team
TKO Group, which owns UFC and WWE, is bringing in new leaders to manage its business deals.
Sana Shuaib will be in charge of finding new partners and creating marketing plans.
She previously worked at Major League Soccer and is experienced at making partnerships work.
Brit Santypal, who has worked with the company for many years, will oversee how partnerships are managed and make sure everything runs smoothly.
These changes will help TKO expand and grow its partnerships.
TKO Group Holdings appointed Sana Shuaib as SVP, Partnership Marketing & Digital.
Brit Santypal was named SVP, Operations for TKO Global Partnerships.
Shuaib will lead marketing and commercial strategy, securing new partnerships.
Shuaib previously worked at Major League Soccer and Soccer United Marketing as SVP.
Santypal will oversee Revenue Strategy and Marketing Solutions teams.
- Who
- Sana Shuaib and Brit Santypal were appointed to new roles.
- What
- TKO Group Holdings appointed new executives to its global partnerships team.
- When
- The announcement was made recently.
- Where
- The news involves TKO Group Holdings.
- Why
- To expand global partnerships and drive strategic initiatives.
- Company
- TKO Group Holdings
- New SVP, Partnership Marketing & Digital
- Sana Shuaib
- New SVP, Operations
- Brit Santypal
- Previous Role (Shuaib)
- SVP, Partnership Marketing at MLS
- Focus (Shuaib)
- Partnership marketing, securing new deals
- Focus (Santypal)
- Refining partnership operations