Archive · 5 Jun 2025
ITC Hotels Enters India's Growing Gelato Market With 'Yura'
ITC Hotels has launched its gelato brand, Yura, in India.
This is the first time a luxury hotel in India has created its own gelato.
The gelato market in India is growing quickly, like a fast-growing business, and is predicted to be worth $7.4 billion by 2033.
Many other gelato brands exist, such as Gelato Vinto and Minus 30.
Yura's pricing is designed to attract customers.
The brand offers a variety of flavors, and they plan to keep adding new ones.
The expansion of gelato offerings is driven by changing customer preferences for unique and healthy desserts.
ITC Hotels launched Yura, its in-house gelato brand.
It's the first premium hotel in India with its own gelato.
The Indian gelato market is experiencing substantial growth.
Yura aims for an aggressive pricing strategy to enter the market.
The brand features unique flavors and plans expansion.
- Who
- ITC Hotels, along with other brands such as Gelato Vinto and Minus 30.
- What
- ITC Hotels launched a gelato brand, Yura, marking a first for a premium hotel in India.
- When
- Yura launched recently; market research suggests significant growth.
- Where
- India
- Why
- Driven by evolving consumer preferences and rising demand for premium desserts.
- Market Value (2024)
- $3.7 billion
- Projected Market Value (2033)
- $7.4 billion
- Market CAGR
- 7.7%
- Yura Price per Scoop
- ₹195
- Yura Footfall
- 150-200 customers daily