Archive · 7 Sep 2025
Indian Youth Turn to Reels to Seek Financial Independence
Many young people in India are making short videos called "reels" to try and earn money.
They're hoping to make a living by sharing their lives, talents, and interests online.
Some people film themselves lip-syncing, cooking, or just having fun.
They are using platforms like Instagram, Facebook and YouTube.
Though it can be difficult to earn a steady income, some are succeeding.
Some young people prefer this type of gig work to traditional jobs, and experts say it reflects challenges in the job market.
It's a way for them to be their own bosses and potentially earn more money.
Many young Indians are creating short videos (reels) to generate income.
Individuals are making reels about various topics, from daily life to cooking and physics.
Some people are earning money from their reels, with some making a few hundred rupees at a time and others earning thousands.
Experts see this trend as a reflection of a difficult job market and a shift towards gig work.
Success varies; virality is the key to increasing income.
- Who
- Young Indians like Hashi Mridha, Ashutosh Mukhia, and Shourjashish Samanta.
- What
- They are creating short videos (reels) on social media platforms to earn a living.
- When
- Recent months and years.
- Where
- Various locations in India, including West Bengal.
- Why
- To earn money and achieve financial independence, often due to a difficult job market.
- Hashi's earnings
- ₹400 to ₹500 occasionally
- Olddays_kitchen earnings
- ₹2 lakh
- Dibyendu Das's earnings
- ₹10,000 per month
- Shourjashish's goal
- Make reels, not a 9-to-5 tech job
- Jatra Sagar followers
- 83,000 on Facebook