1 week ago
Trackon Raksha Bandhan Campaign Celebrates Unexpected Human Bonds
Trackon has made a film for the Raksha Bandhan festival.
It shows a delivery worker who is busy delivering parcels.
His sister sends him a Rakhi, but he does not get time to tie it.
During one delivery, someone calls him “brother” and wishes him a happy Raksha Bandhan.
He replies kindly and feels that he has made a new connection.
The film says that family-like bonds can grow between people who did not know each other before.
It also shows that parcels can carry love and memories.
Trackon wants people to see delivery workers as part of the connections that keep families close.
Trackon launched its Raksha Bandhan campaign, “Har Ek Parcel Ke Saath, Ek Naya Rishta Jodte Hain.”
The campaign film follows a delivery executive who misses tying his sister’s Rakhi while completing deliveries.
An unexpected greeting during a delivery leads him to form a new personal connection.
Trackon presents Raksha Bandhan as a celebration of bonds created through kindness, empathy and small gestures.
Founded in 2004, Trackon has more than 7,000 business partners, over 350 branches and more than 30 hubs across India.
- Who
- Trackon, featuring a delivery executive and Rajesh Kapase, Trackon’s CEO.
- What
- Trackon launched a Raksha Bandhan campaign about unexpected relationships formed through parcel deliveries.
- Where
- The campaign was announced from Bengaluru and portrays delivery activity across India.
- When
- The campaign was launched for Raksha Bandhan; the articles do not provide a specific date.
- Why
- Trackon said it wanted to highlight the emotional stories behind parcels and how delivery networks connect people across distances.
Key facts
- Company
- Trackon
- Campaign
- “Har Ek Parcel Ke Saath, Ek Naya Rishta Jodte Hain”
- Theme
- Unexpected human connections through deliveries
- Founded
- 2004
- Business partners
- More than 7,000
- Network
- Over 350 branches and more than 30 hubs
- Coverage
- More than 19,000 pincodes across India
Quotes
Rajesh Kapase
CEO of Trackon
“For us, logistics has always been about more than moving parcels from one destination to another. Every package is an emotion and has a story behind it. Through this Raksha Bandhan film, we wanted to capture one such moment where a delivery task becomes an opportunity to form a new bond.”
thehansindia.com
