Archive · 24 Nov 2025
IAA and Snapchat Launch 'The Vibe' for AR Storytelling
The IAA India Chapter and Snapchat teamed up to launch 'The Vibe', a special event in Mumbai on November 20, 2025.
This event brought together over 150 creative professionals from top agencies to learn about Augmented Reality (AR) and how it can be used to tell stories in new and exciting ways.
Speakers included leaders from IAA and Snapchat, who shared their knowledge about AR tools and how they can make brand experiences more engaging.
There was also a chat with a popular Snap Star, Amulya Rattan, who talked about her experiences with AR.
Attendees got to try out Snap's AR Spectacles and network with each other.
The goal of the event was to inspire and educate the creative community about the future of AR in advertising.
IAA India Chapter and Snapchat launched 'The Vibe' to introduce AR in brand storytelling.
The event was attended by 150+ creative professionals from leading agencies.
Key speakers included Abhishek Karnani, Kranti Gada, Saket Jha Saurabh, and Avijit Pathak.
Amulya Rattan, a Snap Star with 9 million followers, shared her experiences with AR.
Attendees experienced Snap's AR Spectacles and networked with industry leaders.
- Who
- IAA India Chapter and Snapchat, along with 150+ creative professionals from leading agencies
- What
- Launch of 'The Vibe', an initiative to introduce AR in brand storytelling
- When
- 20th November 2025
- Where
- Mumbai, India
- Why
- To showcase the evolving possibilities of AR in brand storytelling and empower young professionals
- Event Name
- The Vibe
- Organizers
- IAA India Chapter and Snapchat
- Date
- 20th November 2025
- Location
- Mumbai, India
- Attendees
- 150+ creative professionals from leading agencies
- Key Speakers
- Abhishek Karnani, Kranti Gada, Saket Jha Saurabh, Avijit Pathak, Amulya Rattan
- Focus
- Augmented Reality (AR) in brand storytelling