Archive · 12 Nov 2025

Chola Finance Prioritizes Mortgages Amidst Strategic Reworking

Chola Finance Prioritizes Mortgages Amidst Strategic Reworking

Imagine a company that gives out loans, like a bank but a bit different.

They used to give out a lot of loans for cars, and that's still their biggest business.

But now, they are also really focusing on giving out home loans and loans where people use their property as a guarantee.

This is because they think these home-related loans are going to be the next big thing for them.

They had some problems with other types of loans, like loans for small businesses and everyday people, because they weren't making enough money from them.

So, they've decided to give out fewer of those for now and fix them up.

They've also started a new business giving loans using gold as a guarantee, and they want to grow that business too.

They want to make sure their company grows and offers different kinds of loans, not just car loans.

Sources