Archive · 30 Nov 2025
Celebrities Leveraging Star Power for Business Ventures
Many Indian celebrities are starting their own businesses, especially in the beauty and wellness industries.
Stars like Samantha Ruth Prabhu and Rashmika Mandanna have launched their own brands, using their fame to attract customers.
These brands often do well because people trust and admire the celebrities behind them.
Experts say that these brands succeed because they combine the star's personal touch with good products.
Before buying from a celebrity brand, it's important to check the ingredients, read reviews, and make sure the products are right for your needs.
Indian celebrities are increasingly venturing into entrepreneurship, particularly in the beauty and wellness sectors.
Samantha Ruth Prabhu has a net worth of ₹101 crore and has launched brands like SAAKI, Truly SMA, and Secret Alchemist.
Rashmika Mandanna, with a net worth of ₹66 crore, launched her fragrance line, Dear Diary, in July 2025.
Celebrity brands often succeed due to the stars' personal involvement and the trust they build with consumers.
Experts recommend checking ingredients, reading reviews, and ensuring products match specific skin concerns before purchasing from celebrity beauty brands.
- Who
- Indian celebrities like Samantha Ruth Prabhu and Rashmika Mandanna
- What
- Launching their own beauty and fragrance brands
- When
- Rashmika Mandanna launched her fragrance line in July 2025
- Where
- India
- Why
- To leverage their star power and brand value for entrepreneurial success
- Samantha Ruth Prabhu
- ₹101 crore
- Rashmika Mandanna
- ₹66 crore
- Samantha Ruth Prabhu's Brands
- SAAKI, Truly SMA, Secret Alchemist
- Rashmika Mandanna's Brand
- Dear Diary (Fragrance line)
- Launch Date of Dear Diary
- July 2025