Archive · 11 Nov 2025
Microsoft Offers Rewards to Users for Choosing Edge Over Chrome
Imagine you get a new computer with a browser called Edge, but you really like Chrome.
Microsoft knows this and is trying to get you to stick with Edge.
When you search for Chrome on their search engine, Bing, they might offer you points.
These points are like free money or a voucher that you can use to buy things or give to charity.
They want you to try their browser by giving you a little prize.
They are also saying that Edge and Chrome are built using the same basic technology, kind of like sharing the same engine, but Edge has Microsoft's own features.
This is happening because Chrome is used by many more people than Edge.
Microsoft is reportedly offering 1,300 Microsoft Rewards points to users who search for 'Chrome' on Bing.
The reward is intended to incentivize users to try or continue using Microsoft Edge instead of switching to Google Chrome.
These points can be redeemed for gift cards or donated to non-profit organizations.
Microsoft highlights that Edge is built on the same Chromium technology as Google Chrome.
Google Chrome holds a significantly larger share of the PC browser market compared to Microsoft Edge.
- Who
- Microsoft
- What
- Offering rewards (1,300 Microsoft Rewards points) to users searching for Google Chrome on Bing to encourage them to use Microsoft Edge.
- When
- Recently (as reported by Windows Latest)
- Where
- On Bing search results pages, specifically when users search for 'Chrome'.
- Why
- To incentivize users to choose Microsoft Edge over Google Chrome, aiming to increase Edge's market share against Chrome's dominance.
Microsoft's Strategy
User Perspective
Incentivizing Browser Choice
Microsoft's Strategy
Microsoft is offering 1,300 Rewards points to users searching for 'Chrome' on Bing, encouraging them to try Edge, which can be redeemed for gift cards or donated to NGOs.
User Perspective
Users often switch from pre-installed Edge to Chrome, and Microsoft's reward program is seen as an attempt to retain users by offering financial incentives.
Competitive Tactics
Microsoft's Strategy
Microsoft's promotional message highlights Edge's shared Chromium technology with Chrome, emphasizing 'the added trust of Microsoft' and pointing out that other popular browsers also use Chromium.
User Perspective
The tactic is perceived as a competitive move to counter Chrome's dominant market share, as similar reward offers are not seen for searches of other browsers like Opera or Brave.
- Reward Offered
- 1,300 Microsoft Rewards points
- Trigger for Reward
- Searching for 'Chrome' on Bing
- Redemption Options
- Gift cards or donations to NGOs
- PC Browser Market Share (approx.)
- Chrome: 69.3%, Edge: 15.48%
- Underlying Technology
- Microsoft Edge and Google Chrome are built on the open-source Chromium architecture