Archive · 23 Nov 2025
Marico's Digital Brands Hit ₹1,000 Cr ARR
Marico, a big company that makes many products, is doing very well with its online brands.
These brands, like Beardo and True Elements, are making a lot of money and are expected to make up a big part of Marico's business in India.
The company's food business is also doing great.
Marico wants to be a ₹20,000 crore company in the next five years.
Marico's digital brands cross ₹1,000 crore ARR
Food & premium personal care to contribute 25% of India revenue
Beardo nearly profitable, Plix at break-even
Food business also crosses ₹1,000 crore ARR
Marico aims to be ₹20,000 crore firm by 2030
- Who
- Marico
- What
- Crossed ₹1,000 crore ARR with digital brands
- When
- Recently
- Where
- India
- Why
- To grow and become more profitable
Optimistic View
Cautious View
Growth Potential
Optimistic View
Digital brands have high growth momentum and will continue to drive revenue
Cautious View
Some brands like True Elements and Just Herbs are yet to break even and may face challenges
- Total ARR
- ₹10,000 crore
- Expected Contribution of Digital Brands
- 25% of India revenue
- Expected EBITDA for Plix
- Mid-single-digit to high single-digit
- Food Business ARR
- ₹1,000 crore
- Future Revenue Goal
- ₹20,000 crore by 2030